Of the five senses, hearing is our second most vital. Johns Hopkins Medicine has linked hearing loss to increased risk dementia by up to 5x. As hearing becomes more difficult, your brain has to work harder to register and comprehend what you’re listening to. This steals energy needed for memory and thinking. The nonprofit BETTER HEARING works to support the medical community with an ongoing public awareness campaign for improving hearing health: “Hear Well. Stay Vital.” The PSA campaign is the result of an “apple-a-day” strategy to rally humans everywhere to get an annual hearing check.
Of the five senses, hearing is our second most vital. Johns Hopkins Medicine has linked hearing loss to increased risk dementia by up to 5x. As hearing becomes more difficult, your brain has to work harder to register and comprehend what you’re listening to. This steals energy needed for memory and thinking. The nonprofit BETTER HEARING works to support the medical community with an ongoing public awareness campaign for improving hearing health: “Hear Well. Stay Vital.” The PSA campaign is the result of an “apple-a-day” strategy to rally humans everywhere to get an annual hearing check.
Of the five senses, hearing is our second most vital. Johns Hopkins Medicine has linked hearing loss to increased risk dementia by up to 5x. As hearing becomes more difficult, your brain has to work harder to register and comprehend what you’re listening to. This steals energy needed for memory and thinking. The nonprofit BETTER HEARING works to support the medical community with an ongoing public awareness campaign for improving hearing health: “Hear Well. Stay Vital.” The PSA campaign is the result of an “apple-a-day” strategy to rally humans everywhere to get an annual hearing check.
Ideas. Creative. Content. Collaboration.
Jo-Anne is an award-winning creative director, copywriter and omni-channel brand leader working in social, digital, video, print, web, brand naming/identity.
Ideas. Creative. Content. Collaboration.
Jo-Anne is an award-winning creative director, copywriter and omni-channel brand leader working in social, digital, video, print, web, brand naming/identity.
Hear Well. Stay Vital.
Hear Well. Stay Vital.
Of the five senses, hearing is our second most vital. Johns Hopkins Medicine has linked hearing loss to increased risk dementia by up to 5x. As hearing becomes more difficult, your brain has to work harder to register and comprehend what you’re listening to. This steals energy needed for memory and thinking. The nonprofit BETTER HEARING works to support the medical community with an ongoing public awareness campaign for improving hearing health: “Hear Well. Stay Vital.” The campaign is an “apple-a-day” strategy to rally humans everywhere to get an annual hearing check.
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Identity Guides
Verbal & Visual
A selection of guidelines are included to demonstrate the range of projects and brand categories. Some clients had tighter parameters or specific project needs. Some guidelines provide essential guidance while others are feature detailed voice and key messages with comprehensive range of expressions. Not depicted here are comprehensive brand guidelines for U.S. Bank, Polaris Industries, Marvin Windows, LIncoln Financial Group and many more client brands.
Wells Fargo Verbal Identity
In keeping with the Wells Fargo stage coach identity, the division Abbot Downing was named after the infamous Abbot Downing coach. Abbot Downing serves as a "family office," managing clients with net worth of $100 million or more. The voice required having a particular tone to appeal to this exclusive audience. To download a PDF of the guidelines, click on the coach.
Amtrak Rewards Verbal & Visual Guide
Amtrak Rewards is the frequent traveler program that rewards riders for making Amtrak their transportation choice. This was part of a much larger initiative, including a website overhaul, email messaging system, countless pieces of collateral and communications.
To download a PDF of the guidelines, click on the train.
Coolibar Apparel Verbal & Visual Identity
For being the global leader in UPF 50+ sun protective apparel brand, Coolibar is relatively unknown. But ask your dermatologist, and they'll know. Founded by an Australian, Coolibar apparel has sunscreen embedded into clothing, so people can enjoy living outside fearlessly. Used for lifestyle and medical reasons, this product is the only medical grade UPF 50+ clothing guaranteed to never wash out for the life of the garment.
To download a PDF of the guidelines, click on the surfers.
Swarovski Chamilia Quick Reference Guide
This jewelry brand, owned by international glam brand Swarovski, encourages women to design and customize their own jewelry. Available in 14k gold and sterling silver, semi-precious stones and diamonds, it's a contemporary, elevated version of an old charm bracelet. The tagline was registered in 22 countries and this brand vision, voice and expression used globally across North America, the UK, Ireland, Japan, Australia and Germany.
To download a PDF of the guidelines, click the lady in the tub.
Drake University Brand Guide
A well respected private liberal arts college, Drake resides in fabulous Des Moines, Iowa. The university sought a consistent voice, look, feel to implement. Their various colleges and departments were using the logo, but the brand presentation was all over the place and had no spirit. To wrangle all the many communications people, this guide gave them a voice and a direction so each department could adapt it to their unique challenges.
To download a PDF of the guidelines, click on the bulldog.
Franklin Pierce University Branding
Franklin Pierce University is a small cozy private liberal arts college in the quaint town of Rindge, New Hampshire. The university offers professional programs and graduate degrees, but also a refreshing way to reinvigorate your life, particularly if you want a career change. Plus, the outdoors environment there simply can't be beat. They never had a consistent voice, and in the fight for new students, they needed an edge. This deck shows the brand direction concepts. They selected the second idea; they are rolling out internally.
To download a PDF of the guidelines, click on gorgeous lake.
