And reconnect with nature. Rent a houseboat on Lake Powell and soak up majestic beauty, quality time with family and reacquaint yourself with yourself. The Lake Powell resort area and tourism, particularly house boat rentals is managed by global giant Aramark. They work with the National Park Service and manage many of the parks and outdoor activities for tourism across the country. Lake Powell tourism was in decline, so to reinvigorate it, we developed a brand campaign that pointed to the value of reconnecting with one another and nature.