Of the five senses, hearing is our second most vital. Johns Hopkins Medicine has linked hearing loss to increased risk dementia by up to 5x. As hearing becomes more difficult, your brain has to work harder to register and comprehend what you’re listening to. This steals energy needed for memory and thinking. The nonprofit BETTER HEARING works to support the medical community with an ongoing public awareness campaign for improving hearing health: “Hear Well. Stay Vital.” The PSA campaign is the result of an “apple-a-day” strategy to rally humans everywhere to get an annual hearing check.
Of the five senses, hearing is our second most vital. Johns Hopkins Medicine has linked hearing loss to increased risk dementia by up to 5x. As hearing becomes more difficult, your brain has to work harder to register and comprehend what you’re listening to. This steals energy needed for memory and thinking. The nonprofit BETTER HEARING works to support the medical community with an ongoing public awareness campaign for improving hearing health: “Hear Well. Stay Vital.” The PSA campaign is the result of an “apple-a-day” strategy to rally humans everywhere to get an annual hearing check.
Of the five senses, hearing is our second most vital. Johns Hopkins Medicine has linked hearing loss to increased risk dementia by up to 5x. As hearing becomes more difficult, your brain has to work harder to register and comprehend what you’re listening to. This steals energy needed for memory and thinking. The nonprofit BETTER HEARING works to support the medical community with an ongoing public awareness campaign for improving hearing health: “Hear Well. Stay Vital.” The PSA campaign is the result of an “apple-a-day” strategy to rally humans everywhere to get an annual hearing check.
Ideas. Creative. Content. Collaboration.
Jo-Anne is an award-winning creative director, copywriter and omni-channel brand leader working in social, digital, video, print, web, brand naming/identity.
Ideas. Creative. Content. Collaboration.
Jo-Anne is an award-winning creative director, copywriter and omni-channel brand leader working in social, digital, video, print, web, brand naming/identity.
Hear Well. Stay Vital.
Hear Well. Stay Vital.
Of the five senses, hearing is our second most vital. Johns Hopkins Medicine has linked hearing loss to increased risk dementia by up to 5x. As hearing becomes more difficult, your brain has to work harder to register and comprehend what you’re listening to. This steals energy needed for memory and thinking. The nonprofit BETTER HEARING works to support the medical community with an ongoing public awareness campaign for improving hearing health: “Hear Well. Stay Vital.” The campaign is an “apple-a-day” strategy to rally humans everywhere to get an annual hearing check.
04 Contact
04 Contact
Apple iPhone Hearing Aid
CLIENT
Starkey Hearing Laboratories
CAMPAIGN
Launch Campaign,Print,Website, B2C, B2B Launch Materials, Content,
Global hearing technology giant Starkey worked with Apple to create the first hearing aid made to work with your the Apple iPhone. Driven by an app, the product served all the functionality of your iPhone to your hearing aids. Like the iPhone's microphone could benignly sit on the table, picking up conversation for your ears via Bluetooth. Halo was a contemporary leap forward in feeling confident and connected in every day jobs, love and life.
TEAM
ECD, COPY: Jo-Anne Ebensteiner
ART DIRECTION: Willie Pike
DESIGN: Jaymi Michael, Richard Lokensgard
VIDEO: Starkey Creative
