Of the five senses, hearing is our second most vital. Johns Hopkins Medicine has linked hearing loss to increased risk dementia by up to 5x. As hearing becomes more difficult, your brain has to work harder to register and comprehend what you’re listening to. This steals energy needed for memory and thinking. The nonprofit BETTER HEARING works to support the medical community with an ongoing public awareness campaign for improving hearing health: “Hear Well. Stay Vital.” The PSA campaign is the result of an “apple-a-day” strategy to rally humans everywhere to get an annual hearing check.
Of the five senses, hearing is our second most vital. Johns Hopkins Medicine has linked hearing loss to increased risk dementia by up to 5x. As hearing becomes more difficult, your brain has to work harder to register and comprehend what you’re listening to. This steals energy needed for memory and thinking. The nonprofit BETTER HEARING works to support the medical community with an ongoing public awareness campaign for improving hearing health: “Hear Well. Stay Vital.” The PSA campaign is the result of an “apple-a-day” strategy to rally humans everywhere to get an annual hearing check.
Of the five senses, hearing is our second most vital. Johns Hopkins Medicine has linked hearing loss to increased risk dementia by up to 5x. As hearing becomes more difficult, your brain has to work harder to register and comprehend what you’re listening to. This steals energy needed for memory and thinking. The nonprofit BETTER HEARING works to support the medical community with an ongoing public awareness campaign for improving hearing health: “Hear Well. Stay Vital.” The PSA campaign is the result of an “apple-a-day” strategy to rally humans everywhere to get an annual hearing check.
Ideas. Creative. Content. Collaboration.
Jo-Anne is an award-winning creative director, copywriter and omni-channel brand leader working in social, digital, video, print, web, brand naming/identity.
Ideas. Creative. Content. Collaboration.
Jo-Anne is an award-winning creative director, copywriter and omni-channel brand leader working in social, digital, video, print, web, brand naming/identity.
Hear Well. Stay Vital.
Hear Well. Stay Vital.
Of the five senses, hearing is our second most vital. Johns Hopkins Medicine has linked hearing loss to increased risk dementia by up to 5x. As hearing becomes more difficult, your brain has to work harder to register and comprehend what you’re listening to. This steals energy needed for memory and thinking. The nonprofit BETTER HEARING works to support the medical community with an ongoing public awareness campaign for improving hearing health: “Hear Well. Stay Vital.” The campaign is an “apple-a-day” strategy to rally humans everywhere to get an annual hearing check.
04 Contact
04 Contact
30,000 Left On Earth
PROJECT
Elephant Nature Park
CAMPAIGN
Campaign Concept, Print, Website, Video, Social Media
Branded Merchandise
Elephant Nature Park in Chang Mai, Thailand rescues Asian Elephants, provides healing and sanctuary for the elephants to live out their life with a goal of repopulating the species. By growing their own food, hosting volunteers, selling coffee and donations, the nonprofit park is self-sustaining. Enduring centuries of suffering, pain, abuse, these elephants are now near extinction with only 30,000 left on earth. This PSA campaign makes that number relatable to people comparing things we take for granted to the number of elephants remaining.
TEAM
CREATIVE DIRECTOR: Jo-Anne Ebensteiner
COPYWRITERS: Raye Ebensteiner, Jo-Anne Ebensteiner
ART DIRECTION: Raye Ebensteiner
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