Of the five senses, hearing is our second most vital. Johns Hopkins Medicine has linked hearing loss to increased risk dementia by up to 5x. As hearing becomes more difficult, your brain has to work harder to register and comprehend what you’re listening to. This steals energy needed for memory and thinking. The nonprofit BETTER HEARING works to support the medical community with an ongoing public awareness campaign for improving hearing health: “Hear Well. Stay Vital.” The PSA campaign is the result of an “apple-a-day” strategy to rally humans everywhere to get an annual hearing check.
Of the five senses, hearing is our second most vital. Johns Hopkins Medicine has linked hearing loss to increased risk dementia by up to 5x. As hearing becomes more difficult, your brain has to work harder to register and comprehend what you’re listening to. This steals energy needed for memory and thinking. The nonprofit BETTER HEARING works to support the medical community with an ongoing public awareness campaign for improving hearing health: “Hear Well. Stay Vital.” The PSA campaign is the result of an “apple-a-day” strategy to rally humans everywhere to get an annual hearing check.
Of the five senses, hearing is our second most vital. Johns Hopkins Medicine has linked hearing loss to increased risk dementia by up to 5x. As hearing becomes more difficult, your brain has to work harder to register and comprehend what you’re listening to. This steals energy needed for memory and thinking. The nonprofit BETTER HEARING works to support the medical community with an ongoing public awareness campaign for improving hearing health: “Hear Well. Stay Vital.” The PSA campaign is the result of an “apple-a-day” strategy to rally humans everywhere to get an annual hearing check.
Ideas. Creative. Content. Collaboration.
Jo-Anne is an award-winning creative director, copywriter and omni-channel brand leader working in social, digital, video, print, web, brand naming/identity.
Ideas. Creative. Content. Collaboration.
Jo-Anne is an award-winning creative director, copywriter and omni-channel brand leader working in social, digital, video, print, web, brand naming/identity.
Hear Well. Stay Vital.
Hear Well. Stay Vital.
Of the five senses, hearing is our second most vital. Johns Hopkins Medicine has linked hearing loss to increased risk dementia by up to 5x. As hearing becomes more difficult, your brain has to work harder to register and comprehend what you’re listening to. This steals energy needed for memory and thinking. The nonprofit BETTER HEARING works to support the medical community with an ongoing public awareness campaign for improving hearing health: “Hear Well. Stay Vital.” The campaign is an “apple-a-day” strategy to rally humans everywhere to get an annual hearing check.
04 Contact
04 Contact
In Pursuit of Greater
CLIENT
Grinnell College
CAMPAIGN
Brand Concept, Film, Website, Alumni Communications
Fundraising Case Statement, Email, Direct Mail
Grinnell College is in the top 10 private liberal arts college and for 175 years, Grinnell has shined the light on racial inequality and societal issues, found the potential in every individual and hoped for greater love for one another. This comprehensive campaign was the first in 20 years to raise $175 million to continue their unrelenting pursuit of the greater good. This campaign exceeded financial goals and won awards. I was responsible for the creative vision, the campaign theme, the film, contributing copy on several communications. Voice provided by alum: Peter Coyote.
TEAM
EXECUTIVE CREATIVE DIRECTOR: Jo-Anne Ebensteiner
COPYWRITERS: Jo-Anne Ebensteiner, Jan Pettit
DESIGN: Gina Kromrey
FILM PRODUCTION: Credo Nonfiction
VOICE: Emmy award winning narrator, Peter Coyote
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